BBB Group specializes in sports and event management, strategic consultation, and innovative programs to fit your lifestyle.
Interview Q&A
How long have you been in business?
20 yrs
What is your primary product or service?
BBB Group is a full-service boutique agency specializing in creating, implementing and monitoring sports and corporate event marketing programs, as well as providing branding consultation and specialty retail promotions. Clients range from prominent sports entertainment entities to Fortune 500 companies in the financial, consumer package goods and travel sectors, all of whom embrace sports, entertainment, and other lifestyle driven marketing initiatives as an important part of their integrated marketing solutions. Through its activities, BBB Group has developed strategic partnerships with numerous prominent entertainment organizations and sporting personalities throughout the world which it brings to bear on behalf of its clients.
How do you differentiate yourself from other businesses in your category and area?
BBB Group offers its clients a comprehensive array of services that enable them
to move from a project’s creative inception, through the development process, to the
tactical activation of the programs and beyond…
Proven Success
- Involved in 30+ successful new product development/service introductions
- Generated over $500 million in new revenue to clients; yielding billions of new impressions
Measurable Solutions
- Strategic imperatives that deliver a measurable return-on-investment to client
- Reports that deliver quantitative and qualified project assessments and evaluations
Extensive Resources
- Large agency client services with a boutique agency “feel”
- Resources that extend beyond sports and into entertainment and cultural industries as well as beyond US borders (Latin America and Europe)
Integrated Approach to Client
- Direct communication with principals from project inception to completion
- Seamless program operation with no third-party contractors
- Creative, design/production, management & implementation conducted internally
Which areas do you service?
all sectors of business
Who owns your company or runs daily operations?
Neal Balasny, President
What are your hours of operation?
8am-5pm